The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network. Brand extension strategy examples like Apple, Starbucks and Google are: "Masters of brand extension because they are always moving into new businesses without changing their brand identity." Along with Apple, we'll explore two additional brand strategy extension examples, Corona and Sara Lee. The type of brand extension you use should be based on what youre hoping to achieve, your current branding and your customers needs. So, what happens when a brand dips its toes into a new product thats a leap from its initial offering? Ultimately, though, its her fashion industry foray that will really extend her career beyond her playing days. Finally, hes spent the past few years setting himself up for a career in the entertainment industry after his playing days are over. Following his four year stint in college, AJ went on to launch his own marketing agency whose focus was to help brands better engage with multicultural consumers. Topics In This Post: Self Branding Social Media Marketing Sports Marketing, Your email address will not be published. For instance, sports brands sell cricket bats and balls together as complementary goods. AJ graduated from Loyola Marymount University with a degree in entrepreneurship. Benefits of Brand Extension For Your Business, #1. Even if consumers arent familiar with the new offering, theyll know and trust the brand name enough to try it. Today, the behemoth owns MGM, Whole Foods Market, Zappos, Audible and IMDB. The list is long, the designs are memorable and clever. This also gave them an opportunity to update the imagery, they have updated but kept the kicking athlete, that was the T in WTF. Their logo was made up of the abbreviation WTF, so a change was desperately needed to avoid negative connotations from the younger generation. Even more so if you run a sportswear or fitness brand. Its that shes also just as accomplished as a singer. 154 Examples of Brand Attributes John Spacey, August 05, 2022 Brand attributes are words that describe the basic personality of a brand. New York City is renowned worldwide as a city, but not so much as a footballing city. An owner desperate to stand out in both basketball circles but in a very ice hockey led culture. George Foreman Grill 7. Free and premium plans, Customer service software. The two thrust of sport marketing are. One company that does brand extensions well is Apple. 2. Like the best pro athlete logos, LeBron's uses . Read also: 15 Sales Prospecting Tools For a Tight Budget. is graham wardle still married to allison wardle; poorest city in north carolina; the coast neighborhood cambridge So unless it thinks its flagship products elegant traits can transfer to a completely unrelated product line, its venture into the clothing industry could diminish its brand equity. Speedo sells swimsuits as well as complementary wear, including swimming goggles, swim caps, and bathing suits. Today, Michelin has sold millions of copies of its guides and is the de facto decider of the worlds best restaurants. Instead, it leveraged its brand name to make penetrating the market a success. Let us take a look at the different types of brand extension strategies. Your email address will not be published. Setting up a brand structure and how the brand is used in different situations is great but be sure not to go too far! Read also: Understanding the 4 Key Steps to Brand Development: A Brief Guide. Are there any sports branding projects you think weve missed? Brand Extension Examples: How to Do it the Right Way
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